Pennsylvania Breast Cancer Coalition

In February 2025, I joined the PA Breast Cancer Coalition as Communications & Event Coordinator, where I lead our social media strategy across Facebook, Instagram, LinkedIn, and X. In my first year, I generated more than 1.4 million views through a combination of paid and organic content while increasing Facebook and Instagram following by over 20%. I also revitalized key weekly content series, including Monday Motivations, Highlight Her, and Thankful Thursday,  and expanded real-time event coverage to strengthen community engagement and digital storytelling across platforms.  Additionally, I fully developed and led our Women’s History Month campaign, Women of Impact, which highlighted a different woman connected to the organization each day throughout March. I also assisted in the planning and execution with two additional month-long campaigns: Mammo May and Rock the Ribbon.